sky-bet-extends-english-football-league-sponsorship-deal

Sky Bet extends English Football League sponsorship bet9ja's welcome offer

17 November 2017
bit.ly
30 Comments

Sky Bet has actually extended its multi-million pound sponsorship bet9ja's welcome offer with the English Football League until the summertime of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.
bet9ja.com
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
bet9ja.com
Sky Bet states it will try to discourage problem betting through messaging on shirts, and that clubs will benefit through more money.
bet9ja.com
The deal, which is worth tens of countless pounds, has actually remained in location considering that 2013.
bet9ja.com
Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer among the longest in expert sport, the company stated.

The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
bit.ly
The wagering industry has actually been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.

Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship offers with gambling firms.

However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from gambling companies.

The cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments below the Premier League.

The of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League utilized the income created to assist them run their daily operations.

He stated: "Without sponsorship from the wagering industry there aren't a multitude of sponsors willing to get associated with football."
bet9ja.com
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.

Among the findings of the BBC's annual Price of Football survey was that more young football fans wager on games than play the sport.

About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for gaming.
bet9ja.com
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the enjoyable stops. Stop" project.

"From the play offs and including next season every t-shirt will have an accountable gaming message on the t-shirt sleeve and we're tying that into an accountable gambling campaign starting today, which consists of a TV advert and border boards at EFL games," he stated
bet9ja.com
The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in reaction to public concerns about gambling and gambling addiction.
bet9ja.com
The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote more secure gambling, "the messaging requires to be a lot more specific about the threat included than what the gaming industry presently proposes".

Reality Check: How much of an issue is issue gambling?

5 November 2017

23 October 2017