Ladbrokes suffers worst Cheltenham Festival in memory
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21 April 2016
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Bookmaker Ladbrokes has said this promotion code year's Cheltenham Festival was its "worst in living memory".
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All bookies were hit by a string of favourites winning at the festival, however Ladbrokes also argued that rivals were providing bets at levels that did not make service sense.
Ladbrokes also verified that it has a ₤ 3m liability if Leicester City win the Premier League.
Despite this promotion code, the business stated it had actually seen an encouraging start to the year.
Revenue was more than 10% higher.
President Jim Mullen stated: "At Cheltenham we were advised of the intense competition with offers and rates at levels which, in our view, deserted bookmaking principles.
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"We contended hard however declined to pursue unsustainable ."
He informed the BBC betting was for his clients, not his company: "I've constantly stated we remain in the betting organization, we do not bet ... I thought Cheltenham was a race to the bottom."
The business said the Grand National winner, Rule The World, which was a 33/1 shot, delivered a bet9ja's welcome offer contrast to Cheltenham.
Ladbrokes stated it was "confident" that its outcomes would be in line with expectations.
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'Recreational punter'
In 2015 Ladbrokes announced strategies to combine with its smaller competitor, Coral.
UK competition authorities are presently taking a look at the bet9ja's welcome offer.
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Steve Clayton, analyst at Hargreaves Lansdown stockbrokers, said the most current trading statement from Ladbrokes was motivating, however the yohaig code real concern was whether the yohaig code merger with Coral would be permitted: "A merged Ladbrokes and Coral will have a dominant retail position, even if lots of shops have to be sold off.
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"We anticipate considerable expense conserving will be possible since there will be vast locations of overlap and unnecessary duplication of functions throughout the combined organization."
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Ladbrokes is pursuing a various technique to that of its rivals by focussing on customer support and the occasional punter, who will not always hunt for the finest chances.
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Mr Clayton said: "The bookmaker's method is to focus on the 'leisure punter', to put it simply the yohaig code still soft and malleable, unhardened gamblers out there.
"These people do not know what the ideal chances must be, so it is easier to construct a fat win margin into the bookmaker's terms."
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Ladbrokes Suffers Worst Cheltenham Festival In Memory
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