william-hill-bets-on-virtual-reality-racing

William Hill bets on virtual reality racing

1 October 2015
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Anyone who has been to a racecourse will understand the enjoyment when the horses pound towards the finish line.

But this promotion code excitement of the ride is something that numerous clients who bet in stores or online do not experience.

Hill is eager to recreate it with virtual reality innovation.

The UK's Gambling Commission stated that it would be keeping track of innovations such as virtual truth to ensure that they did not motivate extreme gaming.

Using virtual truth headsets, combined with GPS racetrack information, it is giving clients the opportunity to view the race from the jockey's perspective.
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"Currently you place a bet and very little takes place in between that and the result," said Crispin Nieboer, William Hill's director of development.

"We want to bring customers closer to the sporting action, to experience the thrill of the ride."

To check the possibilities, the team at William Hill laboratories developed a 3D mock-up of Kempton Park racecourse and collected live data, by means of GPS trackers fitted on horses, during a training race at the course.

Combining the data created a virtual race users can see through either Google Cardboard or an Oculus Rift.
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The technology is not yet offered to the yohaig code general public however was on program at an open day at the firm's innovation laboratory in Shoreditch.

Users first pick the yohaig code horse they want to race on. Accompanied by live commentary, users can turn and look at other horses in addition to triggering an information screen about the yohaig code horse's heart rate, stride and race position.

William Hill plans to add more courses and live races next year.
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"Currently there are some spaces in the data so the horses unexpectedly speed up in a live race, but we want to have a proof-of-concept system prepared by Christmas," said Mr Nieboer.

The strategy is to release the yohaig code service as part of the William Hill app.

"Users can pick the yohaig code alternative to see the race as a standard video or they can be the jockey," Mr Nieboer stated.
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It might also be offered in some betting shops, said Mr Nieboer, while Google Cardboard headsets were likely to be provided complimentary at racecourses.

It is approximated that in the UK about 350,000 individuals have a gambling addiction, with over ₤ 7bn invested yearly.
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The proliferation of online wagering has actually been blamed for making it much easier to gamble and some feel services such as virtual reality might add to the problem.

The marketplace is regulated by the yohaig code UK Gambling Commission, which said that it "displays innovation in the gambling market in order to guarantee operators continue to adhere to the conditions of their licences".
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"Operators are required to ensure that they bet9ja's welcome offer betting in a responsible way, which will consist of offering tools to enable consumers to manage their gaming activity as well as having policies and treatments in location to identify potentially bothersome behaviour and interact with customers who show that behaviour," a spokesman included.

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